In August 2011, it was reported that a UK-based company called Keep Calm and Carry On Ltd (managed by entrepreneur Mark Coop) had registered the slogan as a community trade mark in the EU, CTM No: 009455619, and in the United States, No. 4066622, after failing to obtain its registration as a trademark in the United Kingdom. The company issued a take-down request against a seller of Keep Calm and Carry On products. The company's right to claim the trademark was questioned by, among others, the Manleys of Barter Books, as the slogan had been widely used before registration and was not recognisable as indicating trade origin. An application was submitted by British intellectual property advisor and UK trademarking service Trade Mark Direct to cancel the registration on the grounds that the words were too widely used for one person to own the exclusive rights, but the request for cancellation was rejected and the trade mark is still protected in all EU countries. The company subsequently tried to register the slogan as its trademark in both the United States and Canada.
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